Head of Sales, Juicy Couture, Europe and Middle EastCase Studies
Following their acquisition of the Juicy Couture (JC) licence, the FF Group asked us to conduct a confidential search for a Head of International Sales to improve the distribution strategy and open new markets following a change in brand direction.
The ideal candidate need to have a high level of UK and international sales experience, particularly in department stores, as well as strategic long term key account capabilities. As he/she would be heading up a small but rapidly expanding team they would also need man management and leadership skills.
By far the biggest challenge for G&Y was changing people’s perceptions of Juicy and promoting the FF Group as a company which offered longer term career development.
From a strong short-list the client selected a Sales Manager from a hugely successful fashion brand with strong UK and international experience and mostly importantly, a strong passion and vision for how the Juicy Couture brand can develop. She settled quickly into the Group and has delivered results which have exceeded expectations.
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From our initial conversation through to my offer stage Emma was exceptional – not only does she make herself extremely available for her candidates she genuinely cares about the relationships she is nurturing. It is with confidence that I will recommend Emma to those looking for a thorough, knowledgeable and considerate recruiter.
Head of Sales Juicy Couture, FF Group